Villain was approached by QGC to design their 2014 Sustainable Communities Program Update. The brief was to create a new look that was focussed on being more reader-friendly. In the past, this particular document had arguably been seen as a little too stark and rigid therefore closing itself off to viewer engagement.
The necessity for communities to interact and engage with the program meant that a fresh approach was needed in considering layout and typography, thus a more inviting and warm document was created. The use of large, colourful custom photography produced specifically for QGC was the jumping-off point here and it certainly went a long way in creating the feel we wanted to portray.
QGC regularly engages with local communities and delivering easy-to-digest information was important to make this communication as informative as possible. We wanted to create a tool that helped show our client as an industry leader in community communications. QGC have also been proactive creators of branded digital content and active distributors via social networks.
It was important for us to help complement their online world by delivering consumers to these areas via the offline world. These links to extra content were designed as QR codes throughout the booklet, directing readers to their relevant video links, websites etc to create an ultra-content experience and by having community contact details also saveable via QR code meant this booklet became a truly consumer-centric resource.